About The Council for Research Excellence

About company

The Council for Research Excellence is an independent research group focused on advancing knowledge and practice of audience measurement methodology. It identifies specific methodological research projects, selects research providers, and reports the findings to Nielsen's client base. Since 2005, its major studies have led to new insights on media consumption habits, the application of new technology, the reliability of media related universe estimates and the best way to collect that information, the availability and potential of set top box data, sample quality and the impact of non-response on survey participation, and a better understanding of digital media consumption.