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Referzo is a global marketing platform that introduced a way for individuals to refer sales to participating online merchants and be rewarded for their effort. It tracks online purchases made at participating retailers and awards those that influenced purchase decisions. Referzo has developed a web-based referral tracking and payment tool to help internet retailers monetize the social network by combining social network integration tools with a proven internet business model. Referzo was founded in 2011 by [Adam Swiecki](https://www.crunchbase.com/person/adam-swiecki) and is based in Highlands Ranch, C.O.
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