
About company
RealDirect is a next-generation real estate technology company and brokerage that uses the power of the web to help people buy and sell real estate better. Founded in 2010 by Doug Perlson, a real estate lawyer and online technology industry veteran, RealDirect features services for both sellers and buyers of New York City real estate. RealDirect for Sellers is the first web-based, data-driven marketing platform for homeowners to maximize their net proceeds in the sale of their home. Whether buyers want to work with an agent or on their own, RealDirect for Buyers helps clients accurately assess their living needs and recommends the right properties based on this analysis. RealDirect is located in the Flatiron neighborhood of Manhattan.