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With account based advertising (ABA) you can now begin tailored conversations with your target customers by focusing your advertising message just to the companies you want to reach. Increasing attention Buyers continue to research your industry before they come to your website, but as clamour for your audience's attention increases, your content risks being lost in the noise. Account based advertising allows you to cut through. You can now start conversations between your sales teams and your target accounts, delivering bigger deals, faster. Influencing stakeholders The number of stakeholders in a buying process continues to increase, with Harvard Business Review putting the average at 6.8 now. Targeting companies during the sales process allows your message to engage key stakeholders not visible in the sales process.
