radialml.com
About company
Demographics-based marketing and customization is very common today, but it is inherently discriminatory. Radial instead uses AI and proprietary psychographics data to help companies personalize products and content to each customer. Psychographics are the personalities, values and lifestyles of individuals, and are much better at describing individuals than demographics. Radial goes beyond personas and segmentation to customize on an individual level using machine learning. Radial has developed psychographics data for the entire US population by leveraging neural networks that have analyzed massive datasets to glean proprietary insights. In addition, Radial is a plug-and-play solution that does not require any data from the customer to setup, and supports a wide variety of web and app development platforms. It has helped companies improve sales conversion rates up to 100%.
