About Rackup

About company

Rackup leverages behavioral economics to disrupt the $100B gift-card market and, more generally, the prepaid market. Fun, fast and thrilling, Rackup.com features a revolutionary gift card auction where winners always get more than they pay for. Rackup promotes customer engagement, drives traffic to retailers and increases revenue. Rackup’s team is lead by Marc Rochman and is supported by a Board that includes Prof. Paul Milgrom, one of the most prominent experts in auction theory, and Prof. Dan Ariely Author of “Predictably Irrational”. Rackup places prepaid back at the center of marketing strategies and will change forever the way people buy.