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The marketing and media universe has dramatically shifted in the last few years: advertising not being the only solution, brands and businesses need to re-invent themes and ideas for their marketing and communication, then leverage them across multiple channels. These channels include some above-the-line, but also more below-the-line, sponsorship marketing, experiential marketing, product placement - all driven and fed by technology. The QobliQ Group has gathered best-in-class agencies such as brandRapport, SponsorClick (now brandRapport France) and Nouveau Jour to lead the construction of this new Group.
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