press4.com
About company
Press4 is a mobile platform that turns all traditional “old” media into interactive media. The company grew out of co-founder Gregg Stebben’s experience as a print and radio journalist; and growing frustration that there was no way to provide immediate direct response for content with radio and print, the same way immediate direct-response is possible with digital media. Press4 provides a universal button that works via voice or text on all mobile devices (not just smartphones). For consumers, Press4 instantly captures content and offers they want in real time. For advertisers, Press4 turns all traditional, static media into interactive ad media with benefits like 1) trackable real-time direct-response, 2) location-based ads, 3) real-time reporting with actionable hard data. And Press4 enables “old” media like TV, print, radio and even static and digital signage to instantly offer interactivity on par with what one expects from digital media.
