About Preadly

About company

Preadly data-mines the social media output of Millennial women in growth and development countries via a proprietary web (www.preadly.com), and mobile (iOS / Android) platform. Preadly turns such content into interactive, searchable data that women can save and share via private and social media channels. Blog posts, Instagram and youtube content become useful, not just "readable", sources of female sentiment, behaviour and opinions data. Their data analysis contextualises, geolocates and delivers consumer insights via Behavioural Learning algorithms, NLP analysis and hypotheses that allow us to sell such business intelligence to consumer companies via a PaaS and desktop software model.