About Port Tack

About company

We live in a fast-paced, ever-changing, and algorithmic world where attention is a scarce commodity and customers call the shots. To win, you need to have a fundamental understanding of who your customers are. Beyond demographics, you need to know what makes your ideal audience tick. We are an audience-obsessed team that works with brands and agencies to help identify their most valuable audience segments. By leveraging today’s most powerful audience intelligence technology and our sector knowledge, we provide our clients with the data-backed cultural insights they need to grab relevant attention and reach business goals.