popcircle.com
About company
PopCircle brings social trust to eCommerce. When shopping and searching online today, people are bombarded with advertisements, recommendations generated by computer algorithms, and product reviews from complete strangers—and more and more of those reviews are fake or paid for. These approaches fail to match the real-world dynamic people rely on most: word-of-mouth recommendations from small groups of people they trust. 92% of people trust product recommendations from people they know–more than any other form of promotion. PopCircle brings that dynamic to life online. On PopCircle, circles of friends and trusted sources power recommendations for our members to discover products and services. With PopCircle, our members can take their large social networks and filter them into smaller circles of trusted friends and expert reviewers to discover and share the things they love.
