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Points4Green is a new loyalty program that makes it easy for businesses to reward environmentally-conscious shoppers. For the first time, businesses can link customers’ everyday shopping decisions to making a measurable impact on climate change. They buy CO2 credits at auction and turn them into a patent-pending loyalty currency. Members earn Points for every dollar spent on participating products and services. Each Point eliminates 1 lb of CO2 plus provides an additional $0.01 in rewards.
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