About Planana

About company

At Planana, we're bringing online social tools & analytics to offline experiences, like large conferences, branded events and retail. Brands spend $20 billion a year producing & sponsoring live events. They are constantly looking for ways to integrate social media, but none of the existing social tools are applicable to experiential marketing where brands connect with consumers offline. Planana is the the Winter 2013 DreamIt Ventures class. The founders raised a seed round from Tech Coast Angels, won a DEMOGod award and were featured in USA Today & Inc Magazine.