
About company
Pex’s Attribution Engine is a three-sided marketplace bringing together rightsholders, platforms and creators to simplify the existing licensing process. It does this by: - making ownership information more transparent and readily available - bringing scale and consistency - ensuring that disputes are resolved quickly and cost-effectively. Built on top of the Pex analytics and rights management technology, the Attribution Engine enables digital media-sharing platforms to identify copyrighted material at the point of upload, and rightsholders to clearly communicate how their intellectual property can be used before it is published. The Attribution Engine is supported by a comprehensive database of rights information that is free to use for rightsholders and free to set up by platforms. This database is created and updated by data sourced directly from rightsholders.