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PAYBACK is proving a real success in Germany, Italy, Poland, India and Mexico – as a loyalty programme and as a multichannel marketing platform with very efficient and, above all, effective communication channels. PAYBACK enables consumers to collect points with hundreds of relevant companies offline, online and on the move – with just a single card. In Germany alone, 27 million active customers are using the programme and taking advantage of its benefits. Eight out of ten Germans know the brand PAYBACK.
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