About Panda & Penguin

About company

Panda & Penguin are the names given to the two most discussed Google algorithm updates. They help to monitor ‘bad strategies’ that are used to cheat the way to the top in Google. Panda & Penguin algorithms keep the low quality, low content sites away from the top ranking results and reward the genuine, high quality websites. This ethos is at the core of our business, so naturally the name fit like a glove.