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Firstly, they don’t use any juice concentrate in their cider. They want to craft cider that proudly sings of its Irish origins. To do that they need to work with fresh apple juice that’s as unprocessed as possible. Juice concentrate is made by pumping fresh juice through a big set of machines called evaporators. There concentrate the juice by removing moisture, flavour and aroma. Often processed under pressure and at high temperatures, the resultant concentrate often looks a bit like treacle, and you can store it in this state for a long time. That’s a nifty advantage, when you need to be able to produce massive quantities efficiently around the clock.
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