About OptimizationLab

About company

Founded by Conversion Rate Expert Dr David Darmanin in 2013, OptimizationLab is a privately owned company that builds intuitive optimisation tools for web businesses. In its first year of operation OptimizationLab released UserStats™ - the World’s first social proof tool for web businesses. The UserStats™ cloud based hosting infrastructure leverages social proof by counting and displaying site user statistics to build trust, engage visitors and improve conversion rates.