About Northwest in Motion

About company

Most of the blog content in Northwest in Motion originated as Velocity: The Seattle Area Cycling Blog, which launched in the Seattle Post-Intelligencer (aka “the P-I”) in 2007. At that time the P-I had both print and digital versions, and was trying to refine its digital strategy. They developed (originated?) the concept of “microlocal” blogging–neighborhood scale blogs and reports. Based on a personal blog David Longdon produced while he lived in Eugene, OR, he was added to the “Reader Blogger” section of the P-I. “Velocity” focused on the Seattle-area recreational cycling scene, and included rider profiles, route and trip reports, and occasional gear reviews.