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Messaging will become the operating system for customer applications. The way businesses communicate and provide services to customers will be built into the core of messaging. Messaging as a platform will provide the building blocks to the next generation of applications. This is just the beginning, but you must get ready for this coming change.nativeMsg is Integrated into business applications. Add their messaging layer to your customer system of record application to keep a single profile of your customer. nativeMsg is currently integrated into Zapier and Intercom with more to come.

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