mission-field.com
About company
Mission Field is an innovation and insights consultancy that helps CPGs get unstuck. The company works with Kellogg's, PepsiCO, General Mills, Nestle Purina, Church & Dwight, and many others and rely on our entrepreneurial methodologies to make innovation, insights and strategy. It helps clients move innovations from white spaces to launches by executing primary consumer research to identify/create/refine concepts and platforms, making those ideas' reality by formulating protocepts and designing new brands & packaging structures, producing small runs of prototypes (500-1000 units) and then helping to execute quick & iterative test markets to see if the innovation holds together and how it can be improved. All of this is done with an entrepreneurial lens/approach and a heavy emphasis on clarifying the strategy & insights that drive your opportunity.
