About Microgiving inc

About company

[MicroGiving](http://www.MicroGiving.com) was started by [Advertising.com](http://www.crunchbase.com/organization/advertising-com) co-founder [John Ferber](http://www.crunchbase.com/person/john-ferber) and is a website dedicated to direct online person-to-person giving from the heart to those in need. MicroGiving takes the person-to-person lending model seen in [Prosper](http://www.crunchbase.com/organization/prosper) and [Kiva](http://www.crunchbase.com/organization/kiva), but focuses on 100% giving to people who are immediate need.