About Mercanto

About company

Mercanto is a personalisation platform specialising in email. They do this by: 1. Building a taste profile of each shopper’s unique tastes and interests. 2. Using a ranking algorithm to merchandise the best content for each shopper. By knowing each shopper’s preferences across multiple sessions and transactions, Mercanto determines the best content for each individual shopper. This maximises relevance for shoppers and boosts revenue for brands.