
About company
MADGIC’s story began in 2009 when Pierre, Lionel, Michel, Kamel and Olivier decided to build a mobile advertising platform. Before creating MADGIC, they had faced multiple challenges in monetizing mobile traffic on their respective mobiles services (Abphone, Pixdoo, Wauwee and MobiLuck) where each had created unique technology and a network of partners. In just two years, the five pioneers had built the best mobile advertising mediation and yield optimization platform which they initially kept for their individual use. However, they soon realized the potential of the technology they had created as demand from fellow mobile publishers and ad networks to use the platform began to spread. Surprised by the huge traction and potential of their platform, the founders created a new company named MADGIC in March 2011 in order to open it to all mobile website publishers and application developers.