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Customers use Lottery Now’s “Mido Lotto” mobile app to purchase Lottery tickets for themselves, for gifting to friends, and to play in teams from their phone. Lottery Now fulfills the order, digitizes the tickets, manages tracking results, and claims the winnings on the customer’s behalf. There is a strong social / gamification component. The Lottery Now team has a deep background in social games, user acquisition, monetization, and retention. Early user metrics and demographics show that Lottery Now is growing the market and facilitating occasional and non-Lottery players to play more regularly.
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