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LoSo is a location-based social media ad platform that delivers real-time ads, local deals and user loyalty reward “geo-checkins†through its BigPlans mobile (iPhone and Droid) and Facebook Apps. LoSo aggregates the data provided through geo-checkins (from their Apps and Facebook Places) into a cloud-based ad platform that enables businesses to access and utilize this information to advertise to local users. This is particularly effective for using their custom loyalty rewards programs, real-time push ads, daily specials and customer messenger -- all within their own proprietary private system.
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