About London Denim

About company

As streetwear designers, we work in the margins of product design. 75% of the work has already been completed by personalities and brands of the past: Levi, Lee, Champion, Army Suppliers, Addidas etc. Our challenge is to inject a vision into the proportions, shape and detail to create a product that represents our design philosophy and fits great. An Arts and Crafts ethos is not about a design it's about a complete lack of compromise from everyone in the design and production process in their enjoying what they do, wanting to do it to the very best of their ability and being fairly rewarded for it.