About MaxLife Living

About company

MaxLife Living is providing casual and athletic wear shaped for athletically built people. With broad shoulders, a tapered waist, and large thighs, our target market (CrossFit participants and gym members primarily under 34 years old, who workout more than 3 days a week) cannot fit into mass-market clothing. We're providing a full clothing line specifically tailored for the estimated 6.8 million people in our market. This doesn't include the 27% positive response rate we gathered from our non-targeted surveys.