About Legemdary

About company

For centuries the diamond industry has colluded price against consumers. Diamond monopolies set the purchase price for wholesalers, and the markups continue to increase exponentially from there. Retailers have a stronghold over what the consumer pays for the stone. A diamond’s journey from the mine to the market has never been favorable to the end consumer. What if we could bring transparency to an age-old market by removing the middle men? Legemdary is the most direct mines-to-consumer platform in the diamond industry today. Legemdary.com is the pioneer of the revolutionary and disruptive reverse-auction model for ensuring customers pay the lowest price in the market for their diamond jewelry. Our exclusive reverse-auction diamond platform puts a global network of direct diamond wholesalers in competition bidding on exactly what our customers are looking for in a loose diamond or engagement ring.