About Juver

About company

In 1962, Juan Valverde decided to start a juice business in the fertile farming region known as Huerta de Murcia, where he had easy access to the best quality fresh produce. The brand name “Juver” comes from a portmanteau of the founder’s name (Juan Valverde). The company has been a proponent of healthy living from the beginning. In fact, in 1985 Juver supported the creation of basketball team CB Juver Murcia, who are part of Spain’s first tier level league Liga ACB. Throughout the 1990s, Juver went through a process of complete modernisation and dynamic innovation which brought the firm to the forefront of juice manufacturers.