About Those

About company

Those is a design studio founded in 2015 with the intent to pursue the use of technologies in design. It focuses on connecting the physical and the digital worlds. Its first product was Woodpecker, a scalable digital drawing tool that can be placed and programmed to draw on any surface. With a mission to create new ways to combine the digital with the physical, Those has now created Joto, an antidote to our reliance on pixels and glass screens. Joto takes the concept behind Woodpecker – transferring digital files, whether it’s pictures, texts or tweets, and into a real life image – and applies it to a product accessible and suitable for home use.