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"Impact investing" has become quite popular lately, but it's simply a new term for an old concept - investing with values to positively impact the world and minimize harm. What is new about "impact investing" is the ability to: (1) Customize an investment strategy based on values/mission (2) Receive a market-rate of return (3) Seek investments that provide positive impact rather than the historical approach of avoiding undesirable investments (known as "socially responsible investing")
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