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It is an app which on one hand consumer use to conveniently pay their utility bills i.e airtime & data top up , cable tv fees etc, and rewards them with loyalty points for performing such transactions on it which they can use to claim free discount coupons to their favourite brands,while on the other hand brands use it as a cost effective and measurable means of reaching consumers by offering the free discount coupons the consumers can claim with their loyalty points, resulting in a win-win business model.
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