IRAM Radio (Indian Radio Audience Measurement)

IRAM Radio (Indian Radio Audience Measurement)About

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About company

IRAM (Indian Radio Audience Measurement) was set up in 2016 to align, design and operate a single audience measurement system for the Indian radio industry serving both the AIR and licensed commercial radio stations. The company is owned by Dr. Avtar Lit the former chairman and Chief Executive Officer of Sunrise Radio Group in London.