About Innovex

About company

Innovex's principal activity was the provision of a database ranking pharmaceutical company clients in terms of responsiveness to promotions. Building on its early success in this niche market, Innovex identified a growing requirement amongst pharmaceutical companies for more flexible human resourcing. When a 'blockbuster' drug arrives down the research pipeline (for leading companies about every five years) extra human resources are needed for relatively short periods of time in sales promotion and in adding value through education and patient support.