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indoorDIRECT in August 2006. The original concept was to furnish a chain of pizza houses with digital signage. But as the concept grew, Michael and Bill decided this could be much more. They wanted to take digital signage to a new level... A private customized entertainment network with full motion and sound. At the time, televisions were being installed everywhere but traditional TV programming was not ideal for the restaurant environment. So they began to explore how they could create an entertainment network that exceeded the possibilities of television from a technical stand-point while providing the restaurants with appropriate customized entertainment.
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