illumai.comAbout company
Formula XO develops, manufactures and distributes hair care products based on patent-pending formulations which, unlike virtually all other products, cleanse and beautify without destroying the natural, protective ecosystems on the skin, scalp and hair. Developed by an internationally recognized scientist, Formula XO’s initial products – a shampoo and conditioner -- use a proprietary cleansing agent, XO-70. That surfactant gently removes grease, grime and dirt without disturbing the natural, balanced, healthy state of the scalp, skin or hair. The result is hair that is unusually shiny, soft, full … and beautiful … without any of the damage of sulfate-based shampoos or the coatings left by traditional conditioners. The products are sold in the finest salons and on the Internet.
