About I'd Watch That

About company

I'd Watch That is a group of entrepreneurs who’ve been working at the intersection of media and technology for over 15 years, driven by the belief that intelligently collected consumer data can inform decisions more accurately than the hunches of media executives. In 1999, they launched garageband.com, which introduced crowd-sourcing to the web. Garageband let unsigned artists get feedback on their music, and also awarded recording contracts to artists whose music rose through the ranks, based on the input of the garageband.com reviewing community. The company was acquired by myspace.com, and became the backbone of its independent music community. In 2004, they started Integrated Media Measurement, Inc., which helped networks better understand the audiences for their new shows. They developed a technology platform that did this with more specificity than anyone else, and IMMI was ultimately acquired by Nielsen.