About IDInteract

About company

IDInteract, Inc. operates Demand Exchange, a Software-as-a-Service based demand identification platform for sales and marketing organizations. The Demand Exchange platform aggregates structured and unstructured data from multiple sources and automatically abstracts that data into graphic representations, which could be used to identify real-time customer demand allowing marketers to make targeted real-time offers to customer groups. It offers information about the real-time interests and activities of individuals, groups, events, and communities, including privacy settings, geographic location, brand and product preferences, hot topics, and opinions; and helps in the planning/alignment of business goals. The company serves retail, consumer products, telecommunications, and media and entertainment industries, as well as non-profit social enterprises. IDInteract, Inc. was founded in 2011 and is based in Seattle, Washington with a center of excellence and development hub in Detroit, Michigan.