About Ideas+Cars

About company

IDEAS+CARS has quickly established itself as a leader within the growing Esports racing environment. Founded by Darren Cox in 2015 it has worked with several high-profile Brands and rights holders in the automotive and motorsport worlds. Clients have included Aston Martin, Formula E and Moto GP. Most recently IDEAS+CARS have redefined how gaming and motorsports can interact with the breakthrough project 'World's Fastest Gamer' in partnership with McLaren. Cox and team are also working with traditional Brands such as Silverstone Circuits helping them to reach a new generation of fans.