About Idealo UK

About company

Idealo.co.uk is the UK sister-site of German price comparison, Idealo.de, which was founded in 2000. Idealo.co.uk itself was founded in 2005. In 2006 Axel Springer AG acquired a 74.9% stake in the company. The website compares prices on a wide variety of products, with a particular focus on consumer electronics, from more than 14,000 online shops in the United Kingdom. The site also offers user and expert reviews on a large selection of products, allowing consumers to make an informed choice. Idealo Internet GmbH is based in Berlin, Germany.