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Haystagg utilizes real-time bidding and predictive ad targeting technology to engage targeted audiences through display advertising. It uses machine learning and a sophisticated bidding methodology to evaluate every impression. Its systems look at billions of impressions a day, and hundreds of thousands per second. Then through a complex analytic process, it selects the best impressions to meet the marketing goals of the clients. Its software learns and improves every minute of every day, so they are always optimizing. The company was founded in 2013 and is based in Manchester, New Hampshire.
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