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Hatmatic gives its users 72 hours to crowdsource a 36-order minimum for their custom New Era caps. By providing access to New Era's thread and fabric colors, along with officially licensed MLB logos, users can customize every detail for both fitted and snapback caps. Once a design is live on the site, users have three days to secure at least 36 preorders by sharing and motivating their social communities into action. If the preorder minimum is reached, Hatmatic sends the design to New Era so the custom caps can be manufactured for the designer and all its supporters.
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