About Growth startups

About company

Growth Marketing is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream. Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second."