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Bright is a Swedish electricity company that offers companies and households hourly rates on electricity. This means that the price is moving on real and connected to what the customer actually consumes - hour by hour. Customers receive real-time information about the price and a price forecast for the next 24 hours. With that information, the customer can shift some of his electricity usage to the cheapest days of the day, and not only will he reduce the cost of electricity but also reduce his environmental impact.
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