About Genius media

About company

It goes without saying that UCD is built on user research, but not every design decision will have explicit, local research data to back it up. This is where heuristics and established best practices play an important role. Countless thousands of tests and experiments have resulted in an ever-increasing understanding of user experience, which, if applied appropriately, can help avoid common pitfalls. And any design that falls short of being fully responsive and accessible has already dismissed entire audience segments. User-Centered Design is the glue the connects the user with your business.