About Gengirl Media

About company

Gengirl Media is a toy and media company ​that aims to create brands that inspire and educate. The company's toys fashion dolls, decision making books, digital edutainment, and short-form content to inspire girls ages 6-10 by making business and technology as fun and relatable as fashion to pop stardom, enabling female kids to mogulize and learn entrepreneurship firsthand at an early age. Its flagship property, Middle School Moguls was originally launched as a doll and book line in 2016 and is currently in development at Nickelodeon. Gina and Jenae Heitkamp headquartered the company in Irvine, California in 2014.