gathercentral.org
About company
Gather creates "pop up" social events, made known to the public only a few hours before their listed start time via the Gather app. Gather can have the most intricate events planned while the public is forced to sit on the edge of their seats and wait for the notification. This capitalizes on their target market's spontaneity and desire to do something interesting and share with others. Young people who embrace a proactive lifestyle, want to go out and create the moments that are social media worthy, and expand their social circles. People in their target markets are always looking for something to do and are not great planners. Lack of urgency to take advantage of the experiences that are specific to their city. Gather forces urgency by giving them something to do and encourages them to go out and do it.
