About FrameFish

About company

FrameFish is an eyewear shopping site with a sophisticated virtual try-on system. The site brings together glasses from all over the web, so that shoppers can search, compare, and try them on, all in one place. All the glasses on the site feature a link to an online retailer where customers can complete their purchase. FrameFish also provides a virtual try-on software plugin for eyewear retailers to embed on their own websites (http://virtualmirror.framefish.com). The company is based in Sydney, Australia and was founded by Peter Anderson in September 2012.