About FourthSegment

About company

Fourth Segment is a widget that prompts website visitors who are on the fence about a product to voice concerns & questions on their social networks. The website owner then uses our dashboard to monitor the ensuing conversations, engage with those visitors over social media, and track follow-up conversions. It enables businesses to gather intelligence on why people do not convert, who those people are, and gives them the tools to measure the ROI of their social media efforts.